Field notes
Guides from search behaviour reporting work
Short articles rooted in how we sample logs, read empty results, and structure reports for UK product teams.
11 November 2025
How to read zero-result queries without guessing intent
A practical way to group empty search outcomes so product and content teams can act on them in order.
2 September 2025
Choosing a fair sample window for in-app search logs
Why seven days can mislead, and when ninety days is more weight than you need for a first behaviour report.
17 June 2025
Building synonym lists from spoken language, not internal jargon
How support tickets and call notes can feed the same vocabulary map your search ranking needs.
26 March 2025
What a solid search behaviour report should include
A checklist for buyers comparing agencies or internal analysts—so the deliverable is usable, not merely decorative.