Utility Cypress Path

Reports that show how people search inside your application

We study anonymised in-app query logs, failed searches, and wording gaps, then deliver written behaviour reports your product and support teams can act on.

Flagship engagement

In-App Search Behaviour Audit

A fixed-scope review for teams who need a clear picture of query patterns before changing ranking, filters, synonyms, or help content.

Over two to three weeks we agree a sample window, review anonymised search activity, and return a prioritised written report with a walkthrough call. Starting from £2,400.

Read the audit scope

Colleagues reviewing notes together in a bright meeting room
Quiet workspace with papers and a laptop ready for review

Who this is for

Product, content, and support leads who need evidence before they rewrite search

Teams come to us when zero-result queries keep rising, when catalogue language no longer matches member phrasing, or when a redesign is planned and nobody agrees which metrics matter.

We work with anonymised exports only, write in plain UK English, and stay clear of implementation work unless you ask for a separate follow-on conversation.

About Utility Cypress Path

From recent work

What clients notice after a report

“The audit showed that our top failed queries were asking for store opening times, not products. We had assumed ranking was the problem for months. The report was blunt in places, which we needed.”

Helen Cartwright, Head of Product, regional retail app — In-App Search Behaviour Audit

“Having a monthly brief means our content calendar finally reacts to phrases people actually type, rather than phrases we invent in workshops.”

Marcus Adeyemi, Customer operations lead — Monthly Search Insight Reports

“The half-day was tightly run. We left with a synonym draft we could argue about productively instead of starting from a blank spreadsheet.”

Priya Nair, Catalogue manager — Query Taxonomy Workshop

“Useful diagnostic before we committed budget. One mild caveat: we wished we had scheduled the follow-up earlier—our internal approvals took longer than the assessment itself.”

Tom Fletcher, Digital director, membership organisation — Search Readiness Assessment

Read client stories