Utility Cypress Path
Reports that show how people search inside your application
We study anonymised in-app query logs, failed searches, and wording gaps, then deliver written behaviour reports your product and support teams can act on.
Flagship engagement
In-App Search Behaviour Audit
A fixed-scope review for teams who need a clear picture of query patterns before changing ranking, filters, synonyms, or help content.
Over two to three weeks we agree a sample window, review anonymised search activity, and return a prioritised written report with a walkthrough call. Starting from £2,400.
Related engagements
Reporting, workshops, and readiness checks
Each offer sits around the same craft: reading how people search inside a live product and turning that into decisions.
Who this is for
Product, content, and support leads who need evidence before they rewrite search
Teams come to us when zero-result queries keep rising, when catalogue language no longer matches member phrasing, or when a redesign is planned and nobody agrees which metrics matter.
We work with anonymised exports only, write in plain UK English, and stay clear of implementation work unless you ask for a separate follow-on conversation.
From recent work
What clients notice after a report
“The audit showed that our top failed queries were asking for store opening times, not products. We had assumed ranking was the problem for months. The report was blunt in places, which we needed.”
“Having a monthly brief means our content calendar finally reacts to phrases people actually type, rather than phrases we invent in workshops.”
“The half-day was tightly run. We left with a synonym draft we could argue about productively instead of starting from a blank spreadsheet.”
“Useful diagnostic before we committed budget. One mild caveat: we wished we had scheduled the follow-up earlier—our internal approvals took longer than the assessment itself.”
Field notes
Guides on sampling, zero results, and report structure
11 November 2025
How to read zero-result queries without guessing intent
A practical way to group empty search outcomes so product and content teams can act on them in order.
2 September 2025
Choosing a fair sample window for in-app search logs
Why seven days can mislead, and when ninety days is more weight than you need for a first behaviour report.